Harnessing the new marketing ATOM
The truly transformational part of marketing in a digital age is that brands can now become Media, attracting their own audiences. The transformation follows what I call the A.T.O.M. model…Audience,...
View ArticleConclusive proof that social media data predict sales…now what?
Tuesday, the results of a landmark study were made public proving that the quantity of social media conversations about a brand has a statistically significant relationship to changes in its sales....
View ArticleEven for beloved brands, path to purchase is a marketing battlefield
Even the most beloved brands like Apple or Coke find that the shopper journey is a battlefield, where not all purchases are “safe”. As people research their upcoming purchases online, or find...
View Article
More Pages to Explore .....